MAKING COMPLEXITY SIMPLE - PROMOTING AN IT TOOL THAT ENABLES ANONYMISATION ON THE FLY.
Mastek is a technology services enterprise providing software solutions for the public sector, financial services, retail and telecom industries. Mastek’s core IT services portfolio is comprised of application development, management and testing, IT consulting, systems integration, data warehousing and business intelligence.
Our team was asked to get on board with a UK agency to create a print, online and social media campaign to promote Mastek's new data protection tool, Kameleon ProTX - designed to help organisations reuse and share data internally and with third parties while ensuring that key elements are anonymised.
By taking a complex product and communicating its benefits in a simple and engaging visual language, our team was successful in delivering the benefits of using Kameleon's ProTX Data Protection software in a way that made it easy for the end user to understand. The creative solution also reflected the simplicity of the software's functionality for the end user.