ICE COLD FRAGRANCES FOR SWELTERING HOT MEN.
Revlon Man 24 Seven Deodorant, is an intensely refreshing masculine body spray and deodorant for the modern and suave guy. It offers greater protection to keep you dry and smelling fresher for longer.
Repositioning and rebranding Revlon Man 24 Seven Deodorant for a global market, as a true innovative brand through the introduction of its new infused cooling fragrances among other brands promising similar benefits.
A new, eye catching product line and launch strategy that positioned Revlon 24 Seven on the leading edge of innovation in the men’s fragrance. This project led to the opportunity of repositioning and rebranding some of Revlon’s other brands.