ICE COLD FRAGRANCES FOR SWELTERING HOT MEN.

 
 
 

Revlon Man 24 Seven Deodorant, is an intensely refreshing masculine body spray and deodorant for the modern and suave guy. It offers greater protection to keep you dry and smelling fresher for longer.

The Challenge

Repositioning and rebranding Revlon Man 24 Seven Deodorant for a global market, as a true innovative brand through the introduction of its new infused cooling fragrances among other brands promising similar benefits.

The Outcome

A new, eye catching product line and launch strategy that positioned Revlon 24 Seven on the leading edge of innovation in the men’s fragrance. This project led to the opportunity of repositioning and rebranding some of Revlon’s other brands.

 
 
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REVLON MAN - 24/4 DEODORANT SPRAY PACKAGING DESIGN

A new, eye catching product line and launch strategy that positioned Revlon 24 Seven on the leading edge of innovation in the men’s fragrance. This project led to the opportunity of repositioning and rebranding some of Revlon’s other brands.

 
 
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REVLON FLEX SHAMPOO - LOGO AND PACKAGING DESIGN

Our team was approached to reposition and rebrand Revlon’s Flex shampoo for the African market. The brief was to create packing that was modern, eye catching, sophisticated and Afro Centric.

 
 
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REVLON FROST DEODORANT - LOGO AND PACKAGING DESIGN

Our team was approached to rebrand Revlon’s Frost fragranced anti-perspirant. The client requested that the new packaging should be positioned at the top end of the market reflecting a feeling of freshness and cool sophistication.

 
 
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REVLON ZERO DEODORANT RANGE - BRANDING AND PACKAGING DESIGN

A revolutionary approach was required to revamp and rebrand Revlon's Zero Deodorant Range. Our team was inspired to innovate the old brand with a contemporary fresh look by adding some vibrant colour and a splash of sophistication, to create an anti-perspirant that stood out on the shelves and appealed to a younger fashion centric market.