A JUICY DESIGN COLLABORATION TO REINVIGORATE A CAN AND GET OUR CREATIVE TASTEBUDS GOING.
We love to collaborate and share great ideas with fellow creatives. On this project, we were asked to get on board with a South African creative agency to reinvigorate a range of cans for Liqui Fruit - one of South Africa's leading long shelf life fruit juice brands.
The Challenge
To design a range of cans that captured the vitality of the Liqui Fruit culture with bright colours, fresh packaging and their delicious all-fruit taste. In a beverage market that is more and more competitive with every sip, we had to continue the Liqui Fruit's promise of quality and showcase Liqui Fruit as being the juice on the shelf everyone reaches for first.
The Outcome
Collaborating with a super creative South African team was a brilliant experience and the results showed. Adding our European touch to the final cans, also gave new flavour to the designs produced. The client was elated with the results and they have now embarked on prototyping and testing the new cans.
