DESIGNING A BRAND TO SHOWCASE THE PRECISION DETAIL AND INTRICATE ART FOMS OF A TRUE ARTISAN.
Logo design for fine craft maker Nazanin Kamali that produces artisanal textiles and homedecor designs deeply rooted in her fascination with cultural mythology, with an underlying melancholia and hint of the macabre.
Nazanin's fine craft cushions, embroideries and wallhangings are a true art in every sense of the word. All her original prototypes and bespoke pieces are handmade by Nazanin personally. Needless to say that her new identity had to reflect her contemporary take on traditional craft techniques exemplifying her belief in a sustainable approach to personalized luxury.
Being inspired by Nazanin's passion, we took the route of creating an identity that reflected her contemporary take on traditional craft techniques, added a hint of fun to the stitching and emulated her intricate designs by placing the colourful typographical stitching against a starkly contrasting background. We felt that the result showcased her beautifully crafted personalized approach for her luxury brand.