WHEN THE CLIENT CLEARLY STATES THAT THEY WANT UNIQUELY SOPHISTICATED AND ENGAGING PACKAGING.
We know that the coffee market is saturated with a variety of choices, it's only fitting that the industry has a plethora of amazing packaging designs, so it was no surprise that the White Cloud Coffee Company was wanting a stand out packaging solution. Our team was asked to come on board to collaborate with a UK based agency to produce some creative options for their client.
The White Cloud Coffee packaging needed to be uncomplicated, authentic, and most importantly, non-pretentious. It needed to reflect a gateway into enjoying high-quality coffee whilst striking up a conversation, shaking hands and sharing stories. The packaging needed to project a high-quality feel while maintaining a friendly and approachable vibe to appeal to everyone from beginner coffee drinkers all the way to the avid coffee connoisseurs .
Our team had some fun coming up with packaging ideas that celebrate the everyday ritual of making and sharing coffee with the ones you love. We sought to create packaging solutions that customers and retailers would want to display it in their home or store. Client was delighted with by the diversity and creativity our team produced. The final decision was going to be tough.